About
Instead of designing for brands, create for the people who interact with them.
I am Kumar Aditya, in Jaipur, Rajasthan, India. I have over 6 years of experience as a brand designer and art director. In 2018, I launched my own design Studio with a name ARTOCHANICS, where I and my creative team come up with unique ideas for businesses, give brands a fresh new image, and figure out and solve difficult problems for those brands.
For the past six years, I’ve served as a mentor and teacher of graphic design at the Arena Animation Institute. Using arena animation as a teaching tool, I have given workshops and seminars at a number of universities and colleges with the primary focus on the principles of design and design thinking. I have worked for both new businesses and established ones, as well as for the government and for non-profits. Since I was a kid, I’ve had a natural inclination toward experimentation and exploration, which has helped me land opportunities to compete at national and international levels in events hosted by NASA, Microsoft, Aesthetics (A ZEE FILM Festival), etc.
The integrity of art and design is something I have always valued. I always make sure that everything I make is high-quality, unique, and realistic. I’m always telling people, “Your experimentation and studies can only help you to become a master of your profession.”
My Personal Skills
It’s not easy to connect with only one form of art being a creative person. Fortunately, I also keep interest in different segments. Besides being a Brand Designer, segments like Diorama Art, Music Percussionist, Concept Digital Art, Product Design, UI/UX Design are few of my key interest zones. From my childhood itself as followed by my family history and culture, and under the guidance of my dear father I also tried my hand in collections. I have a Creative pens Collection of over 500 pens with different functionality and Designs, and a huge realistic animal toys collection of around 850 animals. And also a tempting and attractive collection of around 350 erasers
CONCEPT ART
PRODUCT DESIGN
I like creating concept art for environments and props in my free time since I am passionate about learning art fundamentals, such as textures, lighting, camera angles, compositions, perspectives, etc.
Making innovative objects out of junk when i was young sparked my interest in product design which primarily focuses on positive user experience.
UI/UX DESIGN
DIORAMA ART
Aside from brand design, I like gaining a thorough understanding of market and assisting companies in resolving their problems by designing smooth user interfaces and user experiences.
Creating art by hand has always been my passion. I enjoys making small architectural dioramas out of various materials and sculpting them into unique form of art.
Software Skills
Adobe Photoshop
For concept development and digitization of design and art.
Adobe Illustrator
For Digital Artwork and branded Content.
Adobe Indesign
For multipage Document design and interactive documents.
Adobe After Effects
For minimal motion graphics
Adobe XD
For wire framing, UI design and prototyping.
Autodesk Sketchbook Pro
For concept sketching of design and art.
Autodesk Maya
For modeling and texturing
Keyshot
For materials, lighting and rendering of product and mockups.
DA vinci Resolve
For minimal video content creation