Antique Resale Hub
Let's Take A Look Inside A Few Of Those Dusty Almirahs.
Antique Resale Hub is an online marketplace that was established in 2015 and is based in India. It specializes in the sale of old machines, documents, weapons, and ornaments. Antique items dating back to the 16th, 17th, and 18th centuries are featured on the site. The company currently works to buy and sell antique products through various social media platforms. and developing their own e-commerce website on a global level.
The primary objective of the company is to collect all of those antique items and then make them easily accessible to customers from all over the world without any complications. The company started their business for the very first time on social media so that they could more easily connect with buyers and promote their brand all over the world. This strategy also helped them research the market demand and scope for their startup.
The antique resale hub approached me to work on the design of their brand identity with the goal of giving their company a face that was both distinctive and acceptable to the audience. In addition to that, they needed a vintage emblem monograms design which would represent the various categories of the site, such as old machines, documents, weapons, and ornaments and can be used as a stickers.
As a result of the fact that I found the antiques field to be unique and interesting, I made sure that all of my work was preceded by extensive research and client consultations. The emblem logo was the one I recommended to use for brand, although there are many different kinds of logos. Due to the fact that it has a strong correlation with brand recognition. The solid foundation and structure of the logo were provided by the old, vintage shield. And the color gold over a black base was intended to be a close visual representation of the products’ luxurious and imperial nature.
The design of the monograms was somewhat more challenging than the design of the logo. After creating dozens of sketches and doodles, some of the more relatable sketches were refined so that they could be used to represent all of the segments.
