Kitchastiles
Something Made At Home Will Always Heal Better
Kitchastiles is a homemade and organic soap brand that was founded in 2018. It is well-known for manufacturing organic products that are gentle on the skin and can be used by anyone, including children, adults, and senior citizens. In addition, it can be adapted to treat a variety of skin infections, depending on the individual’s needs.
The words “Kitchen” and “Castile” are combined to create the word “Kitchastiles,” which is a play on the words “kitchen” and “castile” (synonym or type of soap). The word “kitchen” indicates that all of the components that go into making soap are derived from foods that have curative properties and come from our own kitchen shelves. Castile soap, on the other hand, is a vegetable-based soap that does not contain any animal fats or man-made ingredients of any kind. It is incredibly versatile. Because of this, the very name of the brand serves as conclusive evidence of the brand’s genuineness.
The most widespread explanation for the success of the brand is that it features a composition that is both organic in origin and endowed with curative qualities. Kitchastiles offers approximately 15 distinct varieties of soap, each of which is formulated to cater to a particular preference or type of skin. Some of the products that are extremely well-liked by consumers include almonds, turmeric, aloe vera, neem, lemon, oranges, beetroot, sandals, honey, charcoal, coffee, and saffron. These are just a few examples.
At the moment, organic soaps are all the rage; consequently, in order to differentiate oneself from the other businesses in the industry. Kitchastiles approached me with the task of designing their complete brand identity as well as their packaging to reflect the company’s singular priorities.
Because of the company’s singularity, ease of use, and commitment to minimalism, I chose to present them with a doodle art logo. It features a straightforward icon based on kitchen utensils and falling liquids to represent the process of soap making. The colors that were used were soft and inviting, which was appropriate for the setting of the kitchen. Aside from that, I worked on the design of the brand’s catalogue as well as the other necessary collaterals. In addition, I was a contributor to Kitchastiles with regard to the photography.
It was a fun and interesting experience to try to come up with compositions using all of these bright and tacky ingredients. Because many of the products are so closely related to the foods that we consume, only a few of them managed to inspire my interest.
Aside from that, the packaging was another interesting aspect to work on. Features such as natural, organic, friendly, soothing, homemade, medicinal, and attractive were all required to be displayed at the same time. As a result, I made the decision to move forward with a basic cardboard paper texture and hand-drawn illustration paintings rendered in the digital medium.
That contributed to the product appearing friendlier and more connected to the person using it. Because of its straightforward nature, it had a more homemade and natural flavour. And since these illustrations could easily be related to the doodle art logo, this helped to keep the overall design of the brand consistent.
