Littleens
Luxury Children's Clothing Brand That Cares About The Environment
Littleens is a children’s clothing brand that prioritizes sustainability and environmental consciousness. Littleens is not just a kid’s fashion brand; rather, it is a story written for each and every child with love, elegance, and careful craftsmanship. The brand was founded in the year 2020. It is a brand that completely reimagines the concept of luxury.
The record label was established with the sole intention of making a move, a significant step toward effecting change, and a step in the direction of a brighter future. Littleens is a brand that is conscious of the environment and sustainable practices. We believe that every child is unique, and as a result, we put a lot of thought and attention into the creation of each piece. Fabric is bent to conform to both the reality and the desire as a result of the complexities of the construction. The selection of each fabric and component is done by hand to ensure that our goal of creating a better future is not thwarted and that we provide the very best for the children.
We are mobilizing the kids’ lifestyle collectively towards adopting sustainable materials and practices through our design, development, and supply chains. This effort is being led by coalitions that are driven by sustainability, and we have already garnered formal commitments from key players in the fashion industry who represent a sizeable portion of the market.
Take a step with us for us, because Littleens always wants a kid to be very conscious about the environment that he or she lives in, and Littleens wants you to be that kid.
I was contacted by Littleens to create their brand identity as well as their printable materials and their packaging. I did a lot of research to try to capture the essence of a kids fashion brand that is sustainable so that I could help develop their overall identity. When I was designing a logo, I conducted a number of surveys with children ranging in age from eight to sixteen years old to get a sense of and an understanding of their psychological thinking behind various colors, shapes, and fonts. For this purpose, I distributed some paper and crayons to children and asked them to draw what they saw and what came to mind.
As a result, I was able to collect a wide variety of stunning abstract forms and designs from the children’s imaginations, which I used as the foundation for the creation of an original logo.
After sifting through hundreds of designs, I chose a few to retrace digitally on software before coming up with the idea for the planet of kids world, which is a combined sphere of abstract and one-of-a-kind shapes. I used a law of closer from the gestalt theories, which states that your brain will fill in the blanks and make a complete image so that you can still recognize the pattern.
Now, whenever young children see this logo, they make a connection in their minds and are psychologically drawn to the brand. The brand pattern has the appearance of a hand-drawn illustration, with simple shapes and scribbled colors filled in them, similar to what children might come up with on their own.
It takes longer than a month to develop a concept for accessories when the packaging design is being done. Due to the high level of competition in the fashion industry, Littleens does not want a standard form of packaging. During the processing, so many concept sketches were done, and as a result, we came up with some unique box designs. These box designs are able to last for a considerable amount of time because the material that we used was hard cardboard, and the printing on them had a matte finish.
The primary objective of the overall identity and packaging design was to familiarize children with the brand and make it possible for them to connect with the product on an emotional and psychological level. Littleens was pressured to diversify their product offerings in order to keep up with the demand for their consistently cutting-edge collections. Now that it has established itself, the brand is prepared to provide you with a comprehensive selection of men’s and women’s collections as well. Amp up! Littleens will fit seamlessly into your lifestyle.
A well-known photographer by the name of Pranav Dhoot took the photographs for this imaginative fashion shoot.
Package design for socks
Package design for t-shirts
Package design for shoes
Package design for scarf
