Begin Again
The Luxury Draping That Gives You A Sense Of Superiority.
Begin again is a luxury fashion brand that debuted in 2021. Since the company’s inception, their sole mission has been to equip individuals with the ability to dress a particular silhouette. To achieve this, one must have an awareness of what motivates them. In the literal sense, it refers to the intricate details of the construction that shape the fabric so that it conforms to both the reality and the desire. Because they are a brand that cares about the environment, selecting the most appropriate fabrics for their customers is an essential part of their business.
The Label Begin is once more contributing a facet to the singular identities of today’s modern people while steadfastly adhering to the artisanal models and humanistic ideals that have guided its development. Throughout the entirety of the manufacturing process, exquisite craftsmanship, a keen attention to detail, as well as high levels of quality and professionalism, are necessary components to achieve this result.
The brand allows its creativity to run wild by basing each collection on a different overarching concept, all while being supported by an exceptional level of artisanal expertise. The vocabulary of shapes, the palette of colors, and the combinations of materials are enriched and renewed for each collection in accordance with the values of the label, which include the creation of beautiful and useful objects that are both modern and timeless. The durability of an object can be directly attributed to the quality of the materials used and the skill of the craftsman.
Begin Again is committed to finding solutions that are both long-term and ambitious in order to improve environmental preservation. The availability of high-quality materials, the majority of which are renewable, and which are at the core of the uniqueness of the label are essential to the group’s ability to continue their activities in a sustainable manner. Every supply chain is subject to close monitoring and in-depth analysis of its effects, with the goal of making improvements.
Begin again approached me to design their brand identity, which included their logo and printables. The goal was to maintain their beautiful vision of an amalgamation of modern and Indian aesthetics while simultaneously reinventing silhouettes. A sense of simplicity and minimalism is conveyed by the use of just two fundamental shapes in the design of the initials of the brand name B and A. These shapes are a square and a rounded arc shape.
The neat and consistent filling of the logo makes it easy to read at any size and from any distance. The brand typeface and the monogram both have rounded and sharp corners, which helps create, contrast while also maintaining a sense of balance. Because they want to maintain a consistent look across all of their stationary, the rounded arc shape that is used in their brand is also used in their business card.
A well-known photographer by the name of Pranav Dhoot took the photographs for this imaginative fashion shoot.
