Oscrop
Organic Foods Nurture Your Body And Mind Both
Oscrop is a relatively new brand that focuses exclusively on organic agriculture and was just recently established. It was founded by Akshay Singh with the intention of making a contribution toward the establishment of healthy life, which was the primary motivation behind its inception. At this point in time, there is a strong demand across the board for organic foods to consume. This is true both in the United States and internationally. And if it is within my price range that is a significant weight that has been lifted off of my shoulders. However, the prices are a significant source of debate among the organic foods availability amount of its customers, as Akshay’s observation shows that the rise in price is a direct result of the demand for the product. He came to the conclusion that the best way to make it affordable for everyone was to devise a strategy for doing so.
In the year 2018, he initiated the launch of Oscrop and started working toward the realization of his vision of a healthier society. He got in touch with me so that we could talk about the construction of his brand identity and the presentation of his goal.
Oscrop was provided with a letter-mark logo, which is designed only with one fundamental shape (a circle) having a little gap on one side of the edge that creates both the letter O and the letter C.
The client requested that we only play with the initials of the word, which consist of just two letters.
Both the land and the sky play an important part in the cultivation of organic and healthy crops, fruits, and vegetables. Keeping this in mind, I use the color green to represent the environment, and I use the color blue to represent the sky. Both colors, when combined, create a good contrast and give the impression that something is natural and healthy.
